Gerrard Te Brake

I am a Staff Solutions Consultant at Tealium, specialising in enterprise Customer Data Platform (CDP) strategy and architecture across the Asia-Pacific region. I work with airlines, telecommunications providers, financial institutions, and retailers to design real-time customer data infrastructures that unify fragmented data, enable privacy-compliant activation, and support measurable business outcomes. My focus is on helping organisations operationalise customer data across their full lifecycle: collection, identity resolution, enrichment, and omnichannel activation. I partner with business and technical teams to translate complex data ecosystems into scalable CDP architectures that power personalisation, journey orchestration, and AI initiatives. At Tealium, I support large-scale digital transformation programmes by aligning unified customer profiles and real-time activation with customer experience, marketing efficiency, and data-driven growth.